Today you finish your advertisement and bank M3 KA3. You check your polished ad against your Lesson 78 brief, make the last changes, write where the ad would really go, and save it all as one pack.

If your brief or your polished ad is missing, tell your teacher now.

Open your polished ad beside your Lesson 78 brief: it is still in the composer in Lesson 81, step 3, so open that lesson in a new tab. Check three things only:

• Scenario: does the ad still sell the same event or offer?
• Audience: would that audience recognise themselves in the words and images?
• Call to action: is the next step obvious and large enough to act on?

Worked check: a school show poster whose brief says families buy tickets at the office. The hook and date are strong, but the ticket line is tiny, so the fix is a bigger call to action with the office hours under it. It would go on the noticeboard outside the canteen, printed A3.

Each mismatch you find goes in the Brief-check notes of your Final Pack next, and tells you what to change.

You bank M3 KA3 when you finish both of these:

1. In the Lesson 81 composer, make the changes your brief check found, and your Lesson 81 priority fix if you named one. Then save the ad as a picture with the download button above it.
2. Fill in the Final Pack under Enter Your Work.

Save the final ad and the pack together in your Communication Portfolio as m3_ka3_final_<your-initials>. A video, podcast ad or carousel is finished on your own phone (or on paper, then photographed) and saved there too.

Read your own final pack against the criteria below, the way a stranger would. This review is for you and is not filed.