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60 mins
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KA2 Banking: Compare and Contrast Presentation

Turn your previous analysis of three event coverages into a structured compare-and-contrast piece in the medium you choose. Include a brief event summary, details on each channel and its audience, four points of contrast, and a final judgement on which channel best served its audience.

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    1 - Getting Started ~5 mins

    Today you turn your three-channel analysis into a clean compare-and-contrast piece for your Communication Portfolio, make a clear call on which coverage served its audience best, and complete M3 KA2 with your teacher. You choose the medium: a poster made here, or a one-or-two-page document, an infographic or a slide deck in your usual tool.

    Your KA2 Final Pack (for your teacher to verify) is exactly three things: (1) your finished piece, (2) your four-part pack record (the event, the three channels, your four contrasts and your closing judgement, written under Enter Your Work in step 5), (3) your working notes from Lessons 72 and 73, with your filled Comparison Rubric Template. Filename: m3_ka2_comparison_<your-initials>.

    If your working pack is missing, open your Event Brief and your three sources now and work from the coverage itself.

    2 - What a Strong Deliverable Holds ~8 mins

    A strong compare-and-contrast piece carries four parts, in this order:

    1. the event in one short paragraph
    2. the three channels and who each one was for
    3. four points of contrast (what each emphasised, omitted, or framed differently)
    4. a closing judgement: which channel served its audience best, and why

    Sample model (not your event): a new pedestrian crossing opens outside a secondary school. Channel A, local radio breakfast bulletin (ninety seconds, drivers on the school run): names date and road, quotes a Garda, ends before explaining why the crossing was needed. Channel B, regional newspaper site next morning (parents and locals): timeline, map, two named voices, omits night-time lighting. Channel C, thirty-second phone video on a local parent feed that evening: shows the crossing, caption only, no named source.

    Four contrasts on that set, using the four labels you will lock in next: fit for its audience, what it put first, what it left out, and tone and framing. The closing judgement picks one channel and names who it served. Someone who never saw your working notes should still be able to read the finished piece and get the comparison.

    3 - Agree the Criteria ~10 mins

    Lock in your four contrast points and your winner. This working judgement feeds your closing call. It is not the KA2 deliverable itself. The comparator does not save, so keep this page open for step 5, and write your winner under Enter Your Work below.

    Lock in four contrasts and a winner

    4 - Describe the Poster ~15 mins

    Describe the poster version of your comparison, whatever medium you build next. This is short practice for the kind of media-description question you may meet on the SEC written examination; it is not a Final Pack item.

    Sketch the poster in words

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