Earlier in this unit you looked at real advertisements and named the techniques they use. You know the idea: ads make deliberate choices to get someone to act. Today the work turns the other way: you pick something real that needs an advertisement.
By the end of this lesson you will have a KA3 Scenario Brief (prep) with four parts (scenario, audience, call to action, medium) plus one line on why that medium reaches that audience. This plan feeds the advertisement you design next, which is your KA3 piece.
A strong KA3 prep brief has four parts, plus one line on why the medium fits. Miss a part and the advertisement has nowhere to land.
| Term | What it means | Real example |
|---|---|---|
| Real-life scenario | Already exists in your school or community; not invented | A GAA blitz short of volunteers next Saturday |
| Audience | A specific group with a place or time, not everyone | Parents at Friday open evening, 6 to 8 pm |
| Call to action | What they should do, where, and by when | Sign the volunteer sheet outside PE by Thursday lunch |
| Medium | The form that reaches them where they are (poster, flyer, social carousel, short video, podcast ad) | A corridor poster by the PE hall |
Scenario: The Transition Year enterprise stall needs customers at Friday's open evening.
Audience: Parents and guardians walking the hall between 6 and 8 pm, plus students who might bring them.
Call to action: Stop at the stall opposite the PE hall and try a free sample before 7.30 pm.
Medium: A freestanding A3 poster at the hall entrance, because parents walk past that spot and need a message they can read at a glance.
What makes it real: the stall is booked, the evening is fixed, and there is a place and time to act. A weak brief invents a product nobody is selling, or ends with "find out more" and no next step.
Any medium in the brief below is fine. Posters and flyers are made in the design tool in the next lessons, and a video, podcast ad or carousel is made on your phone or planned on paper.
Draft, mark anything weak, then redraft with the first version still beside you. Keep this draft open on the page. You will tighten one line after Hold It Up, then file the final version at the end of the lesson.
If you run out of time, finish the draft for homework and file it before the next lesson (the Portfolio filename is in What You Covered).
Test your own brief the way the cards do: is it real, is the audience sharp, does the call to action move someone, does the medium fit?
After the cards, go back to your brief in Write Your Scenario Brief and change its weakest line: a real date or owner, a sharper audience, a call to action with a place and time, or the line on why the medium fits.
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