You already have a first-version advertisement (the draft from last lesson). Today you revise it on purpose: a stronger hook, a clearer message, a layout that leads the eye, and a call to action nobody can miss.
If you do not have that first version yet, sketch a quick one from your audience and call-to-action brief (Lesson 78) in the first five minutes: one hook line, three body facts and one CTA. Then revise it with everyone else.
You leave with at least a polished design and three lines on what you changed and why, together in your Communication Portfolio. Next lesson banks that pack for KA3.
Revision is not starting again. It is fixing the places where the first version leaks attention.
| Term | What it means for you | What it looks like |
|---|---|---|
| Revision: changing a draft on purpose so the reader gets it faster | You keep what works and move what does not | Swapping a vague title for one concrete promise |
| Visual hierarchy: the order the eye hits text and image | Hook first, offer next, details last, CTA easy to find | A big date above a smaller ticket price |
| Change log: a short note of what changed and why | Proof you edited, not just reprinted | "Cut three body lines so the CTA sits higher" |
Worked example (invented school fundraiser poster)
First version: Come to the show. There is a show on Friday in the hall. Tickets are available. It will be good. Everyone should come. Starts at 7. More info at the office.
Polished version: One night. One hall. Your year on that stage. Friday 7pm, school hall. €5 on the door. All money to the kit fund. Tickets at the office by Thursday.
What moved: the hook now earns a second look, the body holds only the facts a reader needs, and the CTA is a clear next step. That is the standard for your polish today.
Open your first version beside you: the composer in Lesson 80, step 3, still holds it. Have your Lesson 78 brief open too, and if it is missing, write the audience and the call to action in one line each from memory.
The polished ad is the point of today, so spend the time on the design. A video, podcast ad or carousel is polished on your own phone or on paper instead.
When the design is done, save it as a picture with the download button above it. Put the picture and your change log from Enter Your Work into one document in your Portfolio, named m3_l81_ka3_polished_<your-initials>, with any phone or paper version saved beside it.
Your polished version and change log already sit in the Portfolio as KA3 evidence. This rubric is a quick check before KA3 banks next lesson, and it ends with the one fix you would still make.
Read your ad the way a stranger would, from across a corridor, not from your own memory. Write your fix and why under Enter Your Work too, so they are ready for next lesson.
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