You already planned the advertisement: hook, body, call to action, and the techniques you want to use. Today you make the first version: for most of you, a noticeboard poster that works at a glance.

A first version is meant to be rough enough to change, not perfect. You will design it on the page, then describe it in words the way a poster question asks. Today's pack is draft evidence toward KA3; you polish it next lesson.

Have your scenario brief and design plan beside you.

No brief or plan? Use this fallback so you can start drafting straight away:

• Scenario: Your school is running a free Friday after-school study club in the library, open to all years, starting next week.
• Audience: students walking the corridor between classes.
• Hook: one bold line that stops a walker.
• Offer: what the club is and when it runs.
• Call to action: where to sign up (for example, the library desk by Thursday).

A strong first version already does three jobs: it catches attention, it says what is on offer, and it tells the audience what to do next. It is still allowed to be rough. Today that form is a noticeboard poster built for glance from a few metres away.

Glance checklist:

• Huge title that reads from across a corridor
• Short body with the offer or message
• One image that carries the mood
• Clear call to action at the bottom

Other media ask for different things: a social carousel has to earn the swipe on every card, a short video needs its hook in the first three seconds, and a podcast ad is a script written to be heard.

Worked example (invented school event): Huge title Own the Stage; one photo of empty hall seats under a single spotlight; short body with date, hall and free entry; bottom line Sign up by Wednesday outside the office. It would land from across a corridor even if the spacing is still uneven. That is a first version worth making.

Pictures come from the composer's own library; there is no upload.

Making a short video, podcast ad or social carousel? The composer makes still designs only, so make your first version on your own phone, or on paper and marker, and say where it is on the note below.

When the draft is done, press the download button above the canvas to save it as a picture, and put that picture in your Communication Portfolio folder as m3_l80_ad_first_AB, with your own initials in place of AB. Then fill in the short note in Enter Your Work.

This practises the poster-description skill the SEC written examination asks for. If your advertisement is a video, podcast ad or carousel, describe the poster version of it.

When you are done, press Copy for my portfolio and paste the description into a document in your Communication Portfolio folder, beside your first version.